Wednesday 25 February 2009

RBS to cut sport sponsorship


The RBS have announced plans to cut its funding of British sport by 50% by 2010. The ongoing effects of the economic downturn means the RBS has to review all their current activities. These include:
  • Ending sponsorship of the Formula One team Williams at the end of the 2010 season. 
  • Reviewing sponsorship deals and contracts with individuals such as Andy Murray, Zara Phillips and Sachin Tendulkar. 
  • Cancellation of all trackside advertising for 2010
  • Hospitality costs in all RBS sponsorships reduced by 90% in 2009. 
The head of Williams has admitted that due to the current economic problems, attracting sponsors is becoming more and more difficult. However, the bank recently extended its sponsorship of the Six Nations for another 4 years. 

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