The increasing power of the internet on advertising

One of the joys of a long weekend is the opportunity to delve into the Sunday newspapers and every now and again, a few interesting stories crop up which are relevant to Business Studies.

An article I found was about the increasing power of the internet for advertisers. The new Cadbury's advert (below) was first shown during the final of Celebrity Big Brother but it has been online that it has really picked up unstoppable momentum. With unofficial celebrity endorsement from the likes of Stephen Fry and Kanye West, the advert has now been viewed more than 4 MILLION times online!

The marketing department of Cadburys said that they tend to put an advert on TV initially in big things such as Big Brother or X Factor and then it is immediately online where it is passed around via word of mouth, and viewed on sites like YouTube. Increasingly, advertising agencies realise that they need to create adverts which don't just work on TV, but across a variety of media sources.