Article on Celebrity Endorsement

I have posted an article on Nestle's use of celebrity endorsement and marketing for it's Nespresso product on the Higher Business Management page. This is well worth a look for anyone studying Business Management. 

RBS to cut sport sponsorship

The RBS have announced plans to cut its funding of British sport by 50% by 2010. The ongoing effects of the economic downturn means the RBS has to review all their current activities. These include:

• Ending sponsorship of the Formula One team Williams at the end of the 2010 season. 
  
• Reviewing sponsorship deals and contracts with individuals such as Andy Murray, Zara Phillips and Sachin Tendulkar. 
  
• Cancellation of all trackside advertising for 2010
  
• Hospitality costs in all RBS sponsorships reduced by 90% in 2009. 
  

The head of Williams has admitted that due to the current economic problems, attracting sponsors is becoming more and more difficult. However, the bank recently extended its sponsorship of the Six Nations for another 4 years. 

Higher Business Management revision questions

I have posted a set of Marketing & Operations revision questions on the Higher Business Management page of the blog. All the questions are taken from the work we have done in class and use the recognised command words. I strongly recommend you use these for any revision work. Please feel free to print them off at home. I will try and get ones made up for the BIC's unit and for any remaining units we have.