It has emerged during a court case that Wayne Rooney was to be "branded" as the complete opposite of David Beckham - a street striker, a product of the terraces, earthy, real, not manufactured, what you see is what you get! His working class credentials were part of the "brand values" given to the then 17 year old Rooney as his agent negotiated multi-million pound contracts to endorse products and firms such as Coca-Cola, Asda and Nike. The details have emerged as part of a court case where Rooney, his wife and agent are being sued by his formed sports management firm for £4.3million in lost commission payments.
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