Inspired by an article on BBC's Newswipe programme, I set my S6 Business Management class the task of rebranding the recession to get rid of the negative phrases like recession, depression and slump. They had to come up with a new phrase, a logo and a range of products to sell. Having done this, they then had to present their rebranding to the rest of the class and take questions. Finally, representatives of each group were questioned by a neutral pupil, who then decided who to "fire" Apprentice-style until the winner was chosen.
The winning rebrand was Capital M by Monica Farrell, Emma Kennedy, Sean Connolly and Max Costello. Their idea combined an excellent rebranding of the name and logo - I was particularly impressed by their decision to show the M as a £ sign on its side which also doubled as a representation of a collapsed financial system - with a range of humorous products.
Well done - a career in advertising beckons!
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