Independent broadcasters such as ITV and Channel 4 were given a big boost today with the announcement that the ban on product placement is likely to be lifted soon. This will allow them to take payments for displaying commercial products during shows and it is believed could bring in £100m a year. The ban would remain in place for the BBC and all children's programmes across all networks.
The lifting of the ban will bring the UK into line with the rest of Europe and will be a huge help to broadcasters who have been hit hard by the recession. Currently, any products on programmes like Coronation Street or Big Brother have to cover up labels or ensure they are carefully obscured.
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