Thursday 24 June 2010

Marketing research figures don't add up.....

While watching the TV tonight, an advert came on for Gillette or L'Oreal men with the claim that it was the best product a man could get. At the end of the advert, the words "85% of 68 men agree" appeared to back up the adverts bold claim. Two things struck me.....
  • Firstly, it seems a very small sample of men to use on which to claim that the product is the best a man could get and.....
  • Secondly, when I worked out 85% of 68, the answer was 57.8!! Does this mean that 57 full men and 4/5 of a further man agreed?
If anyone can explain this strange mathematical equation, I would be keen to hear from you.

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