Just been reading an interesting article about how the last 10 years have made sport almost unrecognisable to what it was at the turn of the century in where it is played and how it is watched. Recently, Brazil have played a friendly against England in Doha, Australia and New Zealand contested the rugby Bledisloe Cup in Hong Kong and NFL have started recent regular-season games at Wembley. And people who once could only watch on TV if they couldn't attend games can now watch via High Definition, the Internet or on their phone. A survey by Motorola in America two years ago found 45% of people would rather watch an NFL game on HD than actually bother going to the game!
Here are some interesting figures from the article:
25 - times more income from the World Cup TV rights in 2010 ($2.3bn) than 1990 (£92m) - coinciding with growth of pay-TV.
58% - the increase in sports sponsorship in Asia over the last four years - roughly double the growth rate in Europe and the United States
6 - of the top 10 sponsorship deals worldwide in 2008 were by Nike or Adidas.
62% - of football fans in the UK use all the following media to keep in touch: TV, newspapers, magazines, internet, radio and mobile phone
The rate of technological change seems to be having a huge impact on the rate of sporting change.
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